10 Free Resources for Customer Intelligence

Customer intelligence is essential for market research and sales prospecting.

Such analysis requires segmenting customers by their company’s properties. Common properties often include measures such as web traffic, app performance, technology adoption, ad spend, and company size.

But how do you identify which companies have these properties?

In this post, we review 10 (mostly) free resources you can use to identify companies by these properties, and help diligently scale your customer intelligence efforts.

1. Alexa – rank companies by web traffic

Alexa is a web traffic analytics company. It samples internet traffic from millions of users who use their browser extensions, or sites that have installed their scripts. They rank websites in turn using an algorithm around a site’s 3-month avg daily unique visitors and/or pageviews. This can be helpful if you need to find companies with high search volume.

Information you can find on Alexa.com include a website’s:

  • Global search rank
  • Local search rank
  • Estimated monthly unique visitors and pageviews
  • Percentage visitors by country
  • Avg bounce rate and time on site
  • Top search keywords leading to website
  • Related websites
2. App Annie – rank companies by mobile app performance

App Annie provide mobile app analytics and market data. It scrapes and leverages APIs from different mobile app stores and tools, creating app rankings by type and industry.  It can help you gather customer intelligence on a company by their relative app performance, especially if you want to find companies with large app utilization.

Information you can find on AppAnnie.com include an app’s:

  • App Store ratings
  • Categorical download ranking
  • Industry download ranking
  • Download rank history by industry or region
  • Featured history in different app stores
  • Top keywords leading to app
  • Search position history in app stores
3. SimilarWeb – rank companies by web or mobile traffic

Similarweb is an analytics platform you can use to rank companies by traffic, to either web or mobile. It collects its data view a set of anonymous web surfers, browser plugins, and web crawlers. Similarweb can in turn be helpful if you want to look for companies with high search volume or app utilization.

Information you can find on SimilarWeb.com include a websites’s:

  • Global search rank
  • Local search rank
  • Industry Vertical search rank
  • Percentage visitors by country
  • Top referring sites
  • Top organic and paid keywords leading to website
  • Top social networks leading to website
  • Mobile app rank
  • Mobile app installs
4. Mixrank – rank companies by web or mobile traffic

Mixrank is another platform you can use to get insights on a company by either their web or mobile app performance. You can get cross platform analysis to prioritize your sales or company prospects across categories, industries, and keywords.

Information you can find on Mixrank.com include a website’s:

  • Global search rank
  • Avg monthly unique visits
  • Number of web tags
  • Number of ad creatives
  • Mobile app rank
  • Mobile app rating
  • Number of app ratings
  • App release date
5. Builtwith – prioritize companies by the technologies they use

Builtwith is a technology profiler tool, that tells you which technologies a website is using. The tool scrapes websites for installed javascript snippets, and categorizes them into technology categories. This can be helpful in finding out if a company uses a competitor or partner technology to your own.

Information you can find on BuiltWith.com include a website’s:

  • Web server
  • SSL certificate
  • Email services
  • Frameworks
  • Advertising tools
  • Analytics tools
  • Javascript libraries
  • Payment provider
  • Widgets
  • Content delivery network
  • Encoding
  • CSS media queries

(Builtwith is also one of the resources we used ourselves to survey the data fragmentation landscape).

6. SimilarTech – prioritize companies by the technologies they use

SimilarTech is another tool that can help you discovery what technologies a website is using. Similar to Builtwith, it crawls and analyzes websites to detect certain technologies used.

Information you can find on SimilarTech.com include a website’s:

  • Advertising tools
  • Widgets
  • Content delivery network
  • Ecommerce platforms
  • Recruitment tools
  • Security tools
  • Content management systems
  • Web server
  • Email services
  • Analytics tools
  • Javascript libraries
  • CRM tools
  • Document standards
7. SpyFu – compare companies by SEO and PPC ad spend

Spyfu is a customer intelligence tool that helps provide insight into a websites overal ad spend and SEO keyword rankings. It’s data is obtained using a web scraping technology, and the information is refreshed monthly. This can be helpful if you want to prospect customers by their digital ad budget to get a sense of their propensity to spend.

Information you can find on Spyfu.com include a website’s:

  • Estimated monthly SEO clicks
  • Estimated monthly SEO click value
  • Estimated monthly PPC clicks
  • Estimated monthly Google Adwords budget
  • Top organic and paid website competitors
  • Top organic and paid keywords leading to website
  • Top Google Adwords ad content
  • Top inbound / backlinks
8. iSpionage – compare companies by SEO and PPC ad spend

iSpionage is another tool which can help you gain insights on a website’s digital ad spend. Like Spyfu, you can use the tool to rank your prospects by their volume of PPC clicks and estimated spend, as a proxy for willingness to buy your product.

Information you can find on iSpionage.com include a website’s:

  • Avg ad position
  • Monthly PPC budget
  • Top search keywords in Google, Bing, Yahoo
  • Avg CPC and search volume by top keywords
  • Top Google Adwords ad content
  • Top organic and paid website competitors
9. LinkedIn – compare companies by employee count

LinkedIn is a social network for professionals, where individuals list their employment history. Having a centralized resource of employment history gives LinkedIn the best source of truth for the employing party’s current headcount. This can be helpful if your company or product is charged by user / seats, which employee count can serve as a proxy for.

Information you can find on LinkedIn.com include a company’s:

  • Industry
  • Number of employees
  • Year of founding
  • Corporate address
  • Job postings
10. Mattermark – compare companies by employee count or fundraising

Mattermark is a customer intelligence tool collecting various properties about a company’s status on size to funding. It leverages machine learning and web crawlers to extract company data from news articles and websites. With information like employee headcount, Mattermark can help you prioritize companies if your product is charged by number of seats, or even just help estimate their disposable income based on funding size.

Information you can find on Mattermark.com include a company’s:

  • Location
  • Year of founding
  • Number of employees
  • Stage of funding
  • Total $ funding
  • Number of acquisitions
  • Growth ranking
  • Mindshare score
  • History of Growth and Mindshare score ranking
  • Estimated monthly unique visits
  • Estimated inbound links
  • App rankings on app stores

Want more insights on data? Check out the 2016 Data Fragmentation Report that uses BuiltWith to survey technology adoption across B2B, Shopping, Travel and other verticals.

See how data sources have grown over 3 yearsCompare CRM, Analytics, Payment, Ad platform adoptionDiscover how 9 different industries are affected

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March 18, 2016 Uncategorized